The Missing Shirt is a collaboration between ex-Lioness footballer Claire Rafferty, designer Hattie Crowther, and women-owned sportswear retailer Foudys to create the first women's retro football shirt. Creatives: Ben Parmenter and Keilan Grant. From the press release: "For decades, the story of women’s football in England has played out in the shadows of the men’s game: underfunded, undervalued, and even banned from 1921 to 1971. One of its most visible omissions? A shirt of their own. Until as recently as 2019, England’s women’s team played in kits designed for men. While fans of the men’s game proudly collect retro shirts worn by legends like Beckham and Rooney, supporters of the women’s game have had no such iconography; no wearable symbols of legacy; no tribute to pioneers like Faye White or Rachel Yankey. That changes now."